As a result, she says, they discover the benefits of reading in English, and purchase more books in the original. There is often a half-year delay until the Hebrew translation is published and so eager fans decide to plow through the English instead of waiting.
"The appearance of more books in Hebrew pushes up sales in English."Īccording to Ayalon, the "Harry Potter phenomenon" has done wonders for English language book sales in general. "There have been a lot of really big best-sellers and as soon as they are translated and published in Hebrew, with a lot of media attention, we see an increase in the English sales," says Nancy Ayalon, one of two English book buyers for Steimatzky. Its seven branches in the Jerusalem area have seen a 10 percent increase in English-language book sales during recent years. We're living in a global village more than ever before," notes Tami Reich, one of the owners of Tamir books. "With the Internet, young children are improving their English, and they often want to read a book in the original. The nationwide chain began including English sections in all of its stores just two years ago. "English book sales only continue to grow and though we obviously see many Anglos, there are also a lot of young Israelis who want to improve their English," says Lior Taranto, director of English-language book imports at Tzomet Books. Chains like Steimatzky and Tzomet Books are predicting an ongoing upswing, thanks to best-sellers like the Harry Potter series, which have taught many native Israelis to appreciate books in their original language. English-language book sales in Israel are on the rise, with the increase totaling anywhere from 5 to 20 percent, according to local booksellers.
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